NPR – Commercial Underwriting
By admin | February 5, 2012
NPR has taken on a life of its own where now there is no one way to listen to it. You can turn on the radio in your car during a long drive or you can fire up that mobile broadband 4g internet and stream it seamlessly through your computer. There are many different ways to experience the magic but the diversity of the medium isn’t NPR’s most prominent feature – it’s the way they advertise.
Often referred to as underwriting, this method of advertising is in blatant contrast to commercial broadcasting. An underwriting spot is usually an announcement made by a major donor in the form of a traditional commercial. The idea is that the company making the announcement gets the exposure they want without an overly abrasive jingle or call to action that, in any way, subtracts from the listener experience.
This method of advertising has served NPR well in the past and it continues to provide listeners with a unique alternative to typical, commercialized radio and its incessant advertising. Ask anyone who listens to NPR if there are any commercials and they might have to think about that one. Commercial underwriting, the way it’s done on NPR, can blend so seamlessly with the content that you might not even realize you’re hearing an ad.
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The Steadily Shrinking American Radio Market.
By admin | July 17, 2011
Do you remember when families used to gather around the radio every week to hear the latest radio programs? Well, probably not. But you may remember calling in to your favorite DJ to request the latest Michael Jackson song, or looking forward to the local morning radio show on your commute to work. When radio was Americans’ only form of entertainment it was huge. When it was our only source for music or entertainment in the car, it was big. Now? Read the rest of this entry »
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NPR: Struggling In the Modern Age.
By admin | July 15, 2011
Founded in 1970 and first broadcast in the spring of 1971, National Public Radio has long been one of the cornerstones of radio in American culture. Boasting close to one thousand affiliates across the country, an international team of correspondants and a bevy of popular shows and hosts, NPR has made many attempts at persuading many Americans to keep their radios on in favor of digital media players and online streaming content.
When it’s traditional radio listenership declined in the past few years, NPR has began to offer the majority of it’s most popular programs as Read the rest of this entry »
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Radio: Still an Affordable Alternative for Music.
By admin | July 9, 2011
Radio has been around for many lifetimes, and during the time it has been around many advancements have been made to improve the way they work, sound, and look. One of the most popular improvements is the introduction of the satellite radio. Satellite radio gives listeners access to many new stations they otherwise would never have access to. This is not for everyone though – if you are happy with the radio stations that you Read the rest of this entry »
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Do I Need Digital, or Satellite Radio!
By admin | July 7, 2011
Radio has been around for many lifetimes, and during the time it has been around many advancements have been made to improve the way they work, sound, and look. One of the most popular improvements is the introduction of the satellite radio. Satellite radio gives listeners access to many new stations they otherwise would never have access to. This is not for everyone though – if you are happy with the radio stations that you have now and are Read the rest of this entry »
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