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The Steadily Shrinking American Radio Market.
By admin | July 17, 2011
Do you remember when families used to gather around the radio every week to hear the latest radio programs? Well, probably not. But you may remember calling in to your favorite DJ to request the latest Michael Jackson song, or looking forward to the local morning radio show on your commute to work. When radio was Americans’ only form of entertainment it was huge. When it was our only source for music or entertainment in the car, it was big. Now? We turn to it as a last resort.
With the birth of the internet came almost unlimited access to music. No longer were teenagers required to call into radio hosts and beg for their favorite song to be played. They simply could log online and type in the name of the song they wanted to hear. They could stream it for free, download it to a portable player, or even watch the video of their favorite singer or rapper performing the track. Why would they need the radio?
For several years after this new phenomenon, the radio was still useful in the car. However, with the appearance of iPods and satellite radio, typical radio is merely a last resort.
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